Home Atelier Limited is a specialist consumer goods company based in London, United Kingdom.
We source quality products made by makers and manufacturers of note and offer them to our global audience through a variety of retail channels.
Our Brands
Alpha Zero
Specialist, beautiful coffee equipment for serious home baristas, with a leading espresso machine customisation service.
Alpha Zero Contact Customer Services
Home Institute
Design-led, functional products for the contemporary home or office. Most items are imported directly from specialist producers in Japan, Scandinavia, North America and Europe.
Home Institute Contact Customer Services
Home Toolkit
Quality, international homewares made readily available the European market through Amazon’s leading logistics and customers services programme.
Home Toolkit Get support
Our Purpose
Quality Doesn’t Sell Itself
We work with makers and manufacturers to build sustainable paths to market for their quality goods. Our global reach, insight and infrastructure allows us to successfully retail specialist items for home and office to discerning consumers an often crowded and competitive market. We only retail quality products, but know that quality is only part of a compelling proposition.
While quality may not go out of style, globally our concepts of quality, function, desirability and value are rapidly changing. We exist to connect people with exceptional products that they might not otherwise know about.
Tim, Founder, Home Atelier
Environmentally and Socially Conscious
With unprecedented pressures on the planet, we advocate people consuming fewer natural resources. In practical terms, this means: maximising the benefit of products by buying fewer items of better quality; using sustainable resources; minimising plastic consumption, CO2 emissions and disposable products; re-cycling and re-using; and repairing items to extend their life when worthwhile.
Being Fit for Purpose
By utilising digital platforms, scalable infrastructure and logistics partnerships we have facilitated rapid growth by serving an international, niche customer base with insight, precision and clarity of proposition that delivers values. A focus on our process allows us to evolve more quickly, be more targeted, operate more leanly so we can better connect people with exceptional products.